This article provides an overview of social media analytics for managers that seek to utilize the practice for social media intelligence. Currently, managers are challenged to analyze an …
U Ruhi - Umar Ruhi (2014)," Social Media Analytics as a …, 2014 - papers.ssrn.com
Social media analytics is a nascent and emerging discipline that can help organizations formulate and implement measurement techniques for deriving insights from social media …
J Choi, J Yoon, J Chung, BY Coh, JM Lee - Information Processing & …, 2020 - Elsevier
Evidently, online voice of customers (VoC) expressed in social media has emerged as quality data for researchers who are willing to conduct customer-driven business …
A Mirchandani, B Gaur - Journal of Content, Community and …, 2019 - amity.edu
Social media analytics is an emerging discipline that involves collecting data and information from social media sites and formulate measurement techniques for deriving …
P Nanda, V Kumar - International Journal of Services …, 2021 - inderscienceonline.com
As a result of the availability of web-based application programming interfaces (APIs) for social networking sites, the study of social media has become a major research and …
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective …
O Killekar, H Shah, A Kolge - PRIMA, 2013 - search.proquest.com
In recent years the use of Social Media has increased to hundreds of millions of users all around the world who are participating in the" Social computing revolution" by using social …
W He, G Xu - Online Information Review, 2016 - emerald.com
Social media have become ubiquitous and are playing an increasingly critical role in society. The wide use of social media platforms has generated massive user generated …
Organizations continue to incorporate social media analytics into their routines to improve their performance outcomes. However, industrial marketing literature is lagging in that it has …