Abstract Concepts and the theories related to social media are discussed in this chapter.
This chapter talks about the various frameworks of social media for the use of organizations …

This paper aims to present the current social media analytics in marketing research. A
bottom-up thematic content analysis of 123 academic papers from 38 top Marketing and …

Since an ever-increasing part of the population makes use of social media in their day-to-
day lives, social media data is being analysed in many different disciplines. The social …

Social technology is quickly becoming a vital tool in our personal, educational, and
professional lives. Its use must be further examined in order to determine the role of social …

Social media is fundamentally changing the way people communicate, consume and
collaborate. It provides companies a new platform to interact with their customers. In …

For the past few years, business intelligence has been a major field that uses data analysis
to produce key information as part of business decision-making. Data collected from social …

Purpose–Social media analytics uses data mining platforms, tools and analytics techniques
to collect, monitor and analyze massive amounts of social media data to extract useful …

The main problem with social media analytics is not the abundance of measurable metrics
but the lack of a coherent structure or overview that describes and organizes metrics in order …

Transform Raw Social Media Data into Real Competitive Advantage There's real competitive
advantage buried in today's deluge of social media data. If you know how to analyze it, you …

A substantial portion of internet usage today involves social media applications. Aside from
personal use, given the vast amount of content stored, and rapid diffusion of information, in …