Big Data is a very popular term today. Everywhere you turn companies and organizations
are talking about their Big Data solutions and Analytic applications. The source of the data …

Due to industry demands and massive applications, the social media landscape is rapidly
expanding. However, in Sri Lanka, analyzing social media data is still considered a young …

Social media websites have managed in a very short period of time to attract and maintain a
massive user. Recognizing their potential, the vast majority of companies are deploying …

The rise of the Internet and smartphones in the 21st century has created and developed
social media as an extremely effective means of communication in society. In life, business …

Harness the power of social media to predict customer behavior and improve sales Social
media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are …

This chapter presents an overview of social media and its application in various business
domains. Social media platforms are increasingly becoming important for business growth …

This study examines the importance of data analytics in social media influencing marketing
strategies and user engagement. Through the systematic literature review, 94 studies from …

Leverage the power of Python to collect, process, and mine deep insights from social media
data About This Book Acquire data from various social media platforms such as Facebook …

Businesses are currently using social media analytics (SMA) to develop insights for
improving performance and productivity across different functions. The SMA knowledge is …