Although social media is used by an ever-increasing number of businesses, its benefits
have not yet been fully exploited. Social media analytics tools can prove helpful in this …

Purpose–The purpose of this article is to provide an interview with the former web analytics
guru, Marshall Sponder. Design/methodology/approach–The paper provides an interview …

The analysis of social media data to extract new insights has attracted much attention,
especially in the field of Marketing. Few researchers, however, have studied both the …

One of the defining technological forces which are reshaping world today is the easy
accessibility to the Internet. The Internet has changed the way people communicate with …

Social media are becoming increasingly attractive for users. It is a fast way to communicate
ideas and can be a key source of information about how people interact. Today it is among …

This paper presents the report of a social media analytics (SMA) review. The review
conducted to find out the methods and tools used in social media analytics, types of social …

The surge of interest in big social data has led to growing demand for social media analytics
(SMA). Having robust SMA can help firms create value and achieve competitive advantages …

Social media has gained a lot of importance in this modern high-speed world where people
sprint to save every bit of time and money. Social media, considered “big data”, is finding …

Social media are becoming ubiquitous and need to be managed like all other forms of
media that organizations employ to meet their goals. However, social media are …