Live-stream is the real-time audio and video transmission of an event over the Internet.
Since a live-stream can also be interactive, it has some of the characteristics of a small …

Purpose The purpose of this paper is to investigate what factors can affect people's
continuous watching and consumption intentions in live streaming. Design/methodology …

Little is known about the motivations underlying viewer engagement in the rapidly growing
live-streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational …

Three most popular information services, Periscope, Ustream, and YouNow, vicarious for all
Social Live-Streaming Services (SLSSs), are investigated to analyze their streamers' …

Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …

With millions of viewers globally, live streaming is a new social media that can deliver video
content in real time and with many social interaction functions. Our research aims to …

The livestreaming industry in China is gaining greater traction than its European and North
American counterparts and has a profound impact on the stakeholders' online and offline …

Despite gaining traction in North America, live streaming has not reached the popularity it
has in China, where live-streaming has a tremendous impact on the social behaviors of …

Live streaming commerce as a popular marketing method has attracted wide attention, but
little is known about why consumers continue to watch live streaming. To fill this research …

Social live streaming services (SLSS) have emerged as a new type of hedonic social media.
SLSS allow users to watch and broadcast video streams in real-time, fostering sociability …