The purpose of this study is to explore the effect of innovation locus on consumers' adoption
of artificial intelligence products in healthcare. Across four experiments, we demonstrate that …

Artificial intelligence (AI) is revolutionizing healthcare, but little is known about consumer
receptivity to AI in medicine. Consumers are reluctant to utilize healthcare provided by AI in …

Will consumers accept artificial intelligence (AI) as a medical care provider? On the basis of
evolution theory, we investigate the implicit psychological mechanisms that underlie …

Artificial intelligence (AI) is a cost‐efficient innovation that challenges customers'
consumption patterns and fears of uncertainty. This study assesses whether the likelihood …

The purpose of this review is integrating and contextualizing relevant literature on the factors
influencing the adoption of AI in the healthcare industry into a comprehensive framework …

In this study, we propose that political orientation is related to the evaluation of artificial
intelligence. Using AI-based medical and legal service providers, we find that the more …

Background Healthcare is expected to increasingly integrate technologies enabled by
artificial intelligence (AI) into patient care. Understanding perceptions of these tools is …

Artificial intelligence (AI) has emerged as a disruptive force in the healthcare industry,
driving new breakthroughs that promise to enhance treatment outcomes while …

Innovative technologies often feature inherently conflicting properties. This poses a
challenge for marketers because negative properties not only weigh heavily on consumers' …

Artificial intelligence (AI) is transforming healthcare, yet little is known about how consumers
experience medical AI and make decisions about using these providers for follow‐up care …