This study aimed to verify how innovative strategies lead and competitive advantage at
Safaricom limited. The research employed a descriptive cross-sectional research design …

Strategic innovation has opened a new perspective in the way business is conducted. Most
organizations are adopting strategic innovations and formulating strategy to guide them. The …

Innovation orientations are key to survival and success of any business that anticipate
developing and implementing strategies to effectively dispel competitive forces. Safaricom …

Formulating and implementing an effective innovation strategy to enhance business
performance is of concern to any dynamic looking organization. A look at the …

Most research continually advocates that evaluation is a necessary process to establish
whether innovation has been effective in meeting individual and organizational priorities …

This study aimed at investigating innovation as a strategy to attain competitive advantage in
the telecommunication industry in Kenya by looking at the case of Safaricom. The target …

Firms use growth strategy to outline the fundamental steps that they plan to follow in order to
accomplish their objectives. Organizations can have a single strategy or many strategies …

In the recent past financial market has become quite competitive. Firms within the financial
industry have increased as they wrestle for the same market. Both commercial banks and …

An organization which is serious about competing in the fast changing markets with fast
changing technology must make things happen, it must innovate. Competitive advantage is …

Any organization that is keen on competing in the dynamic markets must create a special
edge that allows it to derive a competitive advantage over rivals. One way of gaining …