[PDF][PDF] The effect of corporate image on customer loyalty: The mediating effect of customer satisfaction

AS Yazid, I Mkheimer, MS Mahmud - Journal of Research on the …, 2020 - researchgate.net
The study aims to investigate the effect of corporate image on customer loyalty with
mediating effect of customer satisfaction. A self-administered questionnaire was designed …

[PDF][PDF] Impact of corporate image and corporate reputation on customer loyalty: A review

T Weiwei - Management Science and Engineering, 2007 - core.ac.uk
How to Boost customer satisfaction and customer loyalty is a golden rule of that business
create profit in low profit era. This study aims to describe the relationship between corporate …

The effect of corporate image in the formation of customer loyalty

TW Andreassen, B Lindestad - Journal of Service Research, 1998 - journals.sagepub.com
Based on theory from consumer behavior; cognitive psychology, and social cognitive
psychology, this article explores the effect of corporate image in the formation of customer …

[PDF][PDF] Corporate image: A strategy for enhancing customer loyalty and profitability

AA Adeniji, AO Osibanjo, AJ Abiodun… - Journal of South …, 2015 - ibimapublishing.com
Organizations are nowadays concerned with managing their corporate image. There is a
strong positive correlation between people's perceptions of a company and pro-corporate …

[PDF][PDF] Algılanan şirket imajı ve müşteri tatmininin müşteri sadakatine etkileri

M Marangoz, M Akyıldız - Yönetim Bilimleri Dergisi, 2007 - dergipark.org.tr
It has been understood that loyalty of a customer to the firm is a significant factor for the
success of the firm. Therefore, in this study the effects of the firms image in the GSM sector …

[PDF][PDF] A study on corporate image, customer satisfaction and brand loyalty in the context of retail stores

S Ene, B Özkaya - Asian Social Science, 2014 - academia.edu
In the intense competitive environment, in order for a retail store to gain strength and
competitive edge, it needs to possess a strong corporate image and to keep and satisfy its …

[PDF][PDF] An investigation of corporate image effect on WOM: The role of customer satisfaction and trust

MA Sallam - International Journal of Business Administration, 2016 - researchgate.net
The use of positive corporate image by companies continues to be a popular method to
support the customer satisfaction, and to encourage his/her trust on the company, and lead …

RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY.

M Rehman, B Afsar - Management & Marketing Journal, 2012 - ceeol.com
This study explores relationships among Corporate Image, Intangible Perceived Quality,
Choosing, Habit and Customer Loyalty and investigates the pivotal role these variables play …

Relationship between corporate image and customer loyalty in the mobile telecommunication market in Kenya

P Mensah Agyei, JM Kilika - 2014 - ir.ucc.edu.gh
Customer loyalty is considered to be a key ingredient in enhancing the survival of
businesses especially in the situations faced by highly competitive industries. This study …

Satisfaction as effect mediation of brand image and customer relationship management on customer's loyalty

Y Ferdiawan, A Hermawan, LW Wardana… - KnE Social …, 2018 - knepublishing.com
This study aims to determine the effect of brand image and customer relationship
management on customers' loyalty directly or through customer satisfaction. This study uses …