Given the research interest on Big Data in Marketing, we present a research literature
analysis based on a text mining semi-automated approach with the goal of identifying the …

In the current era of information technology Big Data has gained significant importance in
almost all the industries throughout the world. Big Data is now renowned for having the …

As a research domain, the retail sector has always had many appealing features, such as its
size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own …

With the development of science and technology, big data, as the most important information
carrier for R&D in high-tech era, has obviously become the latest research and development …

The proliferation of the World Wide Web and therefore the increasing speed of data
generation laid the foundation of the big data era. With millions of sensors in devices like …

The study explores in competitive environment, digital transformation is critical. Many
businesses have begun them becomes further by developing new business models …

Most of the information about Big Data has focused on the technical side of the
phenomenon. This chapter makes the case that business implications of utilizing Big Data …

Digital revolution serves as a competitive advantage to businesses that are able to analyze
consumer behavior in order to gain insights for their strategic advantage. After the advent of …

Big Data holds bigger promises for the information technology area. Properly taming and
analyzing the Big Data provides valuable insights, predict consumer behavior, improve …

Product information to an organization's markets is gathered and analyzed into insights that
help decision-making in marketing intelligence, emphasizing business intelligence's …