The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especial ly inau toma tion, personalization, and forecasting. This …

This scholarly article explores the profound impact of artificial intelligence (AI) on marketing
strategies in the contemporary business landscape. Drawing on a synthesis of academic …

This research explores the impact of artificial intelligence (AI) on marketing strategy with a
focus on contextual understanding of consumers, increasing operational efficiency, better …

In today's rapidly evolving business landscape, harnessing artificial intelligence (AI) has
become imperative for organizations striving to remain competitive. This concept paper …

This study investigates the transformative impact of artificial intelligence (AI) on marketing
communications through an evaluation research approach. Focused on enhancing …

Modern marketing is one sector where artificial intelligence (AI) has become a disruptive
force. The goal of this study is to revolutionise the digital world by examining how AI is …

Artificial Intelligence (AI) has emerged as a transformative influence in the realm of
marketing, reshaping approaches, and strategies across various sectors. This research …

This chapter explores how AI is transforming marketing strategies, customer segmentation,
personalized advertising, and customer relationship management (CRM). Additionally, it …

The rapid expansion of technology offers the potential for gaining a competitive edge by
incorporating new data-driven strategies into digital marketing campaigns. By utilizing …

The purpose of this paper is to explore the applicability of AI marketing for creating
datadriven marketing strategies. Notably, the paper illustrates the existing circumstances of …