Social media marketing activities have been grasping considerable attention from marketers
and researchers recently, as demonstrated by more research efforts investigating these …

The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …

This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …

Researchers and brand managers have limited understanding of the effects social media
communication has on how consumers perceive brands. We investigated 504 Facebook …

Social-media marketing has attracted increasing attention from marketers, being regarded
as one of the most important channels to communicate information about brands to …

The internet has changed the nature of shopping in the past two decades, which has
supported the proliferation of e-commerce sites and thus shopping has shifted to e …

Scant evidence is available on of how social media marketing activities influence brand
equity creation and consumers' behavior towards a brand. This research explores these …

DOI: 10.18775/jibrm. 1849-8558.2015. 31.3001 URL: http://dx. doi. org/10.18775/jibrm. 1849-
8558.2015. 31.3001 Companies throughout the world are constantly seeking new ways to …

While about one-third of world's population is currently using social media, it has
fundamentally changed the landscape of marketing and the way product and company …

Considering the increased interest in the role that a brand's social media marketing activities
(SMMA) play in providing better experiences, the current study examines associations …