Social media analytics is an emerging discipline that involves collecting data and
information from social media sites and formulate measurement techniques for deriving …

Social media analytics is a nascent and emerging discipline that can help organizations
formulate and implement measurement techniques for deriving insights from social media …

As a result of the availability of web-based application programming interfaces (APIs) for
social networking sites, the study of social media has become a major research and …

Evidently, online voice of customers (VoC) expressed in social media has emerged as
quality data for researchers who are willing to conduct customer-driven business …

This article is intended to serve as a primer of social media analytics. The paper explores
different dimensions of social media analytics by drawing on a review of the literature …

Big social media data generated by customers can be employed start to identify which
customer behaviour and actions creates more value. A study by conducted by MIT Sloan …

This paper aims to present the current social media analytics in marketing research. A
bottom-up thematic content analysis of 123 academic papers from 38 top Marketing and …

This article provides an overview of social media analytics for managers that seek to utilize
the practice for social media intelligence. Currently, managers are challenged to analyze an …

This study examines the importance of data analytics in social media influencing marketing
strategies and user engagement. Through the systematic literature review, 94 studies from …

Social media business intelligence assists business owners achieve more accurate data
and assessments of existing and potential customers. Today, the COVID-19 pandemic has …