Purpose The purpose of this study is to examine the ease of use and usefulness of the
application Taobao and whether involvement, self-confidence and self-expression of users …

This study examines the applicability of an extended technology acceptance model (TAM)
that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM …

Information and communication technology (ICT) have rapidly changed from office-based to
mobile, then from wire to wireless. In such a innovative IT environment, a new way of …

In 2002, the Thai government has endorsed an information technology policy framework
entitled" Thailand Vision towards a Knowledge-Based Economy (IT 2010)". The policy …

The purpose of this study was to verify and analyze the factors that influence the acceptance
intention of u-Commerce users under ubiquitous computing environments. To accomplish …

The aim of this research is to investigate the effects of different factors on Vietnamese
consumers' online shopping intention based on Technology Acceptance Model (TAM) and …

Technology Acceptance Model (TAM) is one of the most influential measurement
approaches for relating design alternatives to user acceptance of new information …

Abstract Davis's Technology Acceptance Model (TAM) suggests that perceived ease of use
and perceived usefulness can predict user behavior and acceptance when using …

ABSTRACT The Technology Acceptance Model (TAM) was employed in order to predict
consumers' intentions to buy online. Initial TAM latent variables were used and indicators …

Electronic-commerce has become an important channel for conducting business.
Researchers as well as market executives are trying to better understand online consumer …