Abstract This study examined:(1) how communication professionals' understanding of social
media's strategic role was associated with their active social media use, and (2) how …

Using the E-leadership theory as the conceptual framework, the study examined strategic
communicators' perceptions of the impact of social media use on their work, leadership …

Decisions about social media in organizations are not made lightly. Corporate executives
are faced with an ever changing and in many cases, uncontrollable opportunity with social …

Previous research has shown how social media has become increasingly incorporated as a
means of organizational communication with employees and the public within the last …

While public relations industry leaders have proposed a strategic approach to social media,
industry research has found that social media practices may be more tactical than strategic …

This study focuses on employees' work‐related social media use. The multivalent
involvement of social media in corporate processes calls for attention to how employees' …

Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt,
shows professionals and organizations how to use social media more effectively and …

Many organizations have started using social media (aka Enterprise 2.0) tools internally to
interact with their employees. A number of companies, including Best Buy and Dell, have …

Examines the social media mechanism and how it is transforming communication in an
increasingly networked society Social Media Communication: Trends and Theories explores …

Social media is increasingly used as a branding and engagement tool by individuals and
organizations. With blurring boundaries between personal and professional social media …