Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar
industry, yet research into the behaviour of the typical wine consumer is limited. This article …

This paper summarises the main findings concerning consumer behaviour for wine
published in academic journals in the last ten years and provides some suggestions about …

Wine is becoming increasingly popular in the Anglophone world and there are many books
available which describe how and where it is made. However, none address the …

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main
focus of this book is on the practicalities of wine marketing. Each chapter includes the …

The new wine scenario, a consequence of the globalization of the world's wine market, has
resulted in a new geographical map for wine where the number of wine consumers is …

This study was designed to ascertain the degree to which consumers are concerned about
human health and environmental issues arising from both food and wine production. In …

This research investigates wine drinkers' engagement with sparkling wine, including why
they drink it, how they evaluate it, and certain country‐based preferences they have for it. It …

The changes that are occurring in the international market for alcoholic drinks are addressed
and implications on how these changes will affect the marketing of wine in the future are …

Concentrates on the elements of creating commercially successful wine brands through
focusing on the three major areas for international wine and spirits companies‐the UK, the …

Attempts to quantify the impact of de‐alcoholized, low and reduced‐alcohol wines on the UK
wine market, from their appearance in the late 1980s, to the present day. Also assesses …