During the past few years, adoption of e-commerce in Indonesia has been increasing along
with other trends in information, communication and technology sector such as widespread …

Marketing activities using social media have been carried out by providers of products,
goods, and services to attract consumers. However, there have not been many studies that …

Purpose The research paper examines the impact of perceived social media marketing
activities (SMMAs)(interaction, entertainment, customization, trendiness and word of mouth …

In recent years, social media is not only used for social interaction activities, but is also used
as a medium for doing business. Especially at this time when the whole world is facing the …

This article aims to examine the mediating role of customer relationship in social media
marketing. Its affect on purchase intention and brand loyalty is also analyzed. The …

Para operator seluler memberikan layanan dan tarif yang tidak berbeda jauh, hal tersebut
menyebabkan mudahnya terjadi perpindahan pelanggan ke operator lain. Sehingga …

Aims: The purpose of this study was to analyze the factors that influence SMMA such as
Entertainment, Interactivity, Trendy, Customization, and E-WoM on Relationship Equity and …

This study used customers' experiences to assess the role of social media marketing (SMM)
efforts in increasing online customer-based loyalty in the banking sector in Jordan, and …

The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

The purpose of this study is to analyze the influence of social media marketing on e-
commerce customer satisfaction and loyalty. This study provides insight into the importance …