Marketing strategies constitute one of the key functional strategies that Small and Medium
Enterprises (SMEs) adopt to enhance performance. This study examines the effect of …

This paper explores marketing management strategies adopted by SMEs in Cote d'Ivoire in
order to improve their performances. The study adopted an exploratory and descriptive …

This study investigated the impact of marketing practices on organizational performance of
small business enterprises (SBEs) in Lagos State, Nigeria. The purpose of the study is to …

This research paper investigates the impact of marketing strategy on business performance
with special reference to the selected SMEs in Oluyole local government area Ibadan …

Small and medium enterprises (SMEs) play a significant social and economic role in both
developed and developing nations. Despite the relevance and important of SMEs, the …

Marketing strategy has been an operational focus and a method for achieving an all-
inclusive business success. The aim of this scholarly work was to determine the influence of …

The main goal of the study was to examine or investigate the impact of strategic
management practices on the growth of SMEs in Ghana. Purposive sampling technique was …

Substantial evidence shows that strategic marketing planning leads to increased small busi-
ness performance, yet most small business owners do not draw up a plan for their …

The study examined the relationship between marketing problems and performance of
selected Small and Medium Scale Enterprises in southern senatorial district of Cross River …

ABSTRACT In Indonesia, SMEs contribute to approximately 60% of its GDP. The SMEs
strengths and limitations however, differ from that of established companies. The primary …