Metaverse as future promising platform business model: Case study on fashion value chain

S Periyasami, AP Periyasamy - Businesses, 2022 - mdpi.com
The concept of a 'business model'refers to a collection of descriptions that highlight the most
significant aspects of the business. The metaverse is already a reality that can be …

Metaverse–the new marketing universe

S Hollensen, P Kotler, MO Opresnik - Journal of Business Strategy, 2022 - emerald.com
Purpose This study aims to present and explain the concept of Metaverse, which will
revolutionize nearly every industry and can be regarded as the 3D version of the internet …

The essential factor of metaverse for business based on 7 layers of metaverse–systematic literature review

KD Setiawan, A Anthony - 2022 international conference on …, 2022 - ieeexplore.ieee.org
Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

An innovative e-commerce platform incorporating metaverse to live commerce

H Jeong, Y Yi, D Kim - International Journal of Innovative …, 2022 - scholarworks.bwise.kr
This paper presents an innovative business model of a new electronic commerce platform
that overcomes the limitations of existing online shopping by combining live commerce with …

The merchants of meta: A research agenda to understand the future of retailing in the metaverse

K Yoo, R Welden, K Hewett, M Haenlein - Journal of Retailing, 2023 - Elsevier
Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …

The impact of the metaverse on e-commerce business models–A Delphi-based scenario study

H Büchel, S Spinler - Technology in Society, 2024 - Elsevier
Despite the current buzz for the metaverse, its evolution has yet to be determined, and there
is still a great deal of ambiguity, resulting in difficulties to forecast future opportunities. A …

New paradigms of sustainable entrepreneurship in metaverse: a micro-level perspective

BB Gupta, A Gaurav, AA Albeshri… - … and Management Journal, 2023 - Springer
Metaverse is the latest concept that uses the concept of virtual reality, augmented reality,
artificial intelligence, and blockchain to create a virtual world. Users can interact in the …

Analysis of metaverse business model and ecosystem

WH Seok - Electronics and Telecommunications Trends, 2021 - koreascience.kr
Recently, discussions on Metaverse, which represents the transcendent world, have been
dominant for some time. Cases related to the Metaverse are introduced through various …

Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe

KG Nalbant, S Aydın - Journal of Metaverse, 2023 - dergipark.org.tr
The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

The impact of metaverse on branding and marketing

C Bushell - Available at SSRN 4144628, 2022 - papers.ssrn.com
The Metaverse is a new and emerging technology that offers a unique opportunity for
businesses and individuals alike to extend their reach and connect with others in a virtual …