Purpose–The advent of social media is dramatically changing the way marketing
communication is conducted. This paper reports a study regarding the use of social media in …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

Today's customers are engaging with brands at many different levels-from traditional
storefronts and call centers to the Internet and social media. Currently, social media is a top …

We are delighted to announce the publication of the book, titled Contemporary Issues in
Social Media Marketing.'Social media'is a broad term used to describe websites that connect …

Purpose Advancement in technology has increased the use of social media among Internet
users. People are on social media all day and brands cannot miss this opportunity to turn …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

Abstract The advent of Social Media tools has been one of the most relevant technological
innovations in recent years and has strongly impacted the tourism industry. Despite the …

Marketing researchers and practitioners show significant interest in understanding the
opportunities and usage of the phenomenon of social media and its usage in marketing …

Social Media Marketing (SMM) is a heavily debated topic in marketing circles today.
Opponents claim that it does not work well as a marketing agent, cannot bring new …

Technology is ubiquitous and it is impacting society with each rapid change it undergoes
itself. We're seeing a vast transformation via the Internet and the rise of social media. In fact …