[图书][B] Ask, measure, learn: using social media analytics to understand and influence customer behavior
L Finger, S Dutta - 2014 - books.google.com
You can measure practically anything in the age of social media, but if you don't know what
you're looking for, collecting mountains of data won't yield a grain of insight. This non …
you're looking for, collecting mountains of data won't yield a grain of insight. This non …
[图书][B] Social media metrics secrets
J Lovett - 2011 - books.google.com
Invaluable advice on analyzing and measuring the effects of social media Do you wish you
could sit down with an expert to figure out whether or not your social media initiatives are …
could sit down with an expert to figure out whether or not your social media initiatives are …
[图书][B] Social media analytics: Techniques and insights for extracting business value out of social media
M Ganis, A Kohirkar - 2015 - books.google.com
Transform Raw Social Media Data into Real Competitive Advantage There's real competitive
advantage buried in today's deluge of social media data. If you know how to analyze it, you …
advantage buried in today's deluge of social media data. If you know how to analyze it, you …
[PDF][PDF] Social marketing analytics
J LOVETT, J OWYANG - A framework for measuring results in Social …, 2010 - channel.report
EXECUTIVE SUMMARY Business Must Adopt A Measurement Framework For Success. The
rapid evolution of the web and digital media over the past decade illustrates that we operate …
rapid evolution of the web and digital media over the past decade illustrates that we operate …
[图书][B] Social media analytics strategy: Using data to optimize business performance
A Gonçalves - 2017 - books.google.com
This book shows you how to use social media analytics to optimize your business
performance. The tools discussed will prepare you to create and implement an effective …
performance. The tools discussed will prepare you to create and implement an effective …
[HTML][HTML] The power of social media analytics
W Fan, MD Gordon - Communications of the ACM, 2014 - dl.acm.org
The power of social media analytics Page 1 74 COMMUNICATIONS OF THE ACM | JUNE
2014 | VOL. 57 | NO. 6 contributed articles The Power of Social Media Analytics DOI:10.1145/2602574 …
2014 | VOL. 57 | NO. 6 contributed articles The Power of Social Media Analytics DOI:10.1145/2602574 …
[PDF][PDF] A framework for social analytics
S Etlinger, C Li - Altimeter Group, 2011 - frankdiana.net
Organizations today increasingly rely on social media to answer questions about their
business: What do our customers think about us? What do they say about our competitors …
business: What do our customers think about us? What do they say about our competitors …
[图书][B] Harnessing the power of social media and web analytics
A Ayanso - 2014 - books.google.com
Social media has opened several new marketing channels to assist in business visibility as
well as provide real-time customer feedback. With the emergence of new internet …
well as provide real-time customer feedback. With the emergence of new internet …
[图书][B] Measure what matters: Online tools for understanding customers, social media, engagement, and key relationships
KD Paine - 2011 - books.google.com
In an online and social media world, measurement is the key to success If you can measure
your key business relationships, you can improve them. Even though relationships are" …
your key business relationships, you can improve them. Even though relationships are" …
[引用][C] Social media data mining and analytics
G Szabo, G Polatkan, PO Boykin, A Chalkiopoulos - 2018 - John Wiley & Sons