The importance of social media for marketing professionals has grown immensely as
consumers turn to it to connect with products, brands, and brand communities. Yet limited …

The purpose of this research is to examine how the topic of social media has been
integrated and executed within academic institutions and marketing courses. An exploratory …

The popularity of social media among students and practitioners has encouraged marketing
educators to find ways to incorporate social media into their classrooms. We offer results …

72 Journal of Marketing Education 37 (2) by Dowell and Small (2011) in that special issue
was that the use of instructional technology had a positive impact on teaching and learning …

Given the presumed importance of social media to marketing, along with the apparent lack
of research concerning social media curriculum development, the purpose of this study is to …

Recent research has discussed the opportunities associated with the use of social media
tools in the classroom, but has not examined the perceptions students themselves hold …

This research first examines social media and social networks as a social phenomenon and
its influence on marketing practice. Survey data and an extensive literature review reveal …

Knowledge of how to effectively monitor social media is an increasingly valued marketing
research skill. This study tests an approach for adding social media content to an …

Social media usage has grown rapidly in recent years, as individuals have incorporated
social networks such as Facebook into their daily activities and businesses have begun to …

132 Journal of Marketing Education 37 (3) article by West, Moore, and Barry,“Beyond the
Tweet: Using Twitter to Enhance Engagement, Learning, and Success Among First-Year …