In Saudi Arabia, the social media has encouraged and facilitated promotion and creation of
various business, resulting in the development of many startup fashion businesses on …

Globalization and rapid advancements in communication technologies have changed the
way people throughout the world communicate with one another. Social media has grown in …

It is essential to conduct research in the field of “The Impact of Social Media Marketing on
Consumer Behavior,” particularly in the fast-paced and competitive environment of the …

Abstract Dress Me Chic (DMC) is an online business, engaged in the fashion industry. DMC
focuses on fast fashion selling Excess Clothing from Exports which exists to help women's …

Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

The review of this research study segments online consumers into different consumer
categories based on how they perceive and relate to the fashion business through social …

Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …

Social media has revolutionized marketing, advertising, and promotional practices of
business concerns. After the advent of Web 2.0, traditional methods of marketing have …

Social media offers marketers a broad set of instruments to connect to targeted customers in
a personalized and interactive manner. Different social media platforms enable different …

Globalization has transformed the marketing field from traditional marketing media to social
marketing media because of its numerous roles of reaching more customers at the least …