This study aims to investigate the impact of virtual reality experiences created with the
newest generation of wearable devices on the intention to visit sites and attractions in a …

Although virtual reality (VR) is an emerging technology in tourism, little research has been
conducted on what factors make consumers visit destinations presented by VR. To address …

Purpose Since its inception, virtual reality (VR) technologies have been widely applied in the
tourism industry, given their competitive advantages in offering users a novel experience …

Cultural heritage has benefited from virtual tourism in the post-epidemic era, but more
research is needed to understand how virtual tourism can contribute to cultural heritage's …

Although virtual tourism (VT) has been touted as an effective alternative or transitional
solution to tourism, few researches have been conducted on how to maintain and enhance …

Virtual reality can influence consumer behavior in powerful ways, but in the domain of
tourism marketing, less is known about the psychological process. One possibility is that VR …

Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism.
Drawn upon a presence perspective and a process theory, this research aims to explore …

Purpose Tourism via virtual reality (VR) technology has become an interesting option for
consumers to “travel.” The best approaches to optimizing the VR tourism environment …

The main purpose of this research was to explore the relationships among virtual reality
tourism involvement (VRTI), place attachment, and behavioral intentions. Based on …

Drawing upon the stimuli-organism-response framework, we investigate the effects of the
possible actions and self-location of virtual reality experiences on perceived enjoyment …