Based on the authenticity theory and limited extant research on virtual reality (VR) tourism
experience, this study aims to extend authenticity theory by focusing on perceptions of …

Despite the importance of analysing virtual reality (VR) technology acceptance by older
adults and investigating the use of this technology as a marketing tool to enhance …

Virtual reality has become a more common phenomenon in both destination marketing and
on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic …

This paper aims to explore the relationships between place attachment and perceived
authenticity of major visitor attractions. The empirical study was conducted with a sample of …

Fueled by the Internet and artificial intelligence, virtual tourism represents an innovative
integration of advanced technologies within the tourism industry. The 360 degree panoramic …

Virtual Reality (VR) has been regarded as a highly effective technology that enables people
to gain enjoyable and immersive information about museum collections. Drawing from the …

With the popularization of the concept of the metaverse, non‐immersive virtual reality (VR)
has become a focus of tourism destination marketing. Drawing upon telepresence theory …

The COVID-19 pandemic has dramatically restricted domestic and foreign travel; thus, virtual
tourism has become a new option for traveling. As regards virtual tourism, the present study …

This qualitative research note reports two neglected themes in research on virtual reality
tourism experiences, ie its potentially addictive nature and temporary sense of isolation …

Virtual tourism and authenticity are concepts amply discussed by tourism scholars. Yet,
limited empirical studies have explored perceptions of authenticity of virtual tourism. This …