Purpose This paper aims to examine small business' participation in digital marketing and to
integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) …

The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …

This research paper describes a framework for research in digital marketing that highlights
the strategies in the marketing process as well as the effectiveness of the marketing process …

Purpose This paper aims to review previous studies on how organizations, particularly small
and medium enterprises (SMEs), adopt digital information and technology, especially on the …

ABSTRACT Guided by Technology Acceptance Model (TAM), this study aims to examine the
influence of digital entrepreneurship on the digitalization and management of small and …

The digital marketing discipline is facing growing fragmentation; the proliferation of different
subareas of research impedes the accumulation of knowledge. This fragmentation seems …

On‐demand digital platforms are omnipresent in the contemporary marketplace of the digital
era. The purpose of this study was to assess the factors influencing consumers' intention to …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

This study aims to investigate the potential for improving New Zealand small-and-medium
sized enterprises'(SMEs) digital marketing strategies by learning the different approaches …

Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …