A sociocognitive perspective is developed to further the understanding of the relation
between cognitive and social processes. The approach combines social network analysis …

This article discusses the influence of small, informal social groups on member brand
choice. Two determinants of group influence, cohesiveness and group knowledge of …

Purchase decisions are made in and influenced by their social environment [1, 2, 4, 6, 7, 8].
In our recent study [9], for example, it was found that group influence affects brand choice …

Research on group decision making has focused on how group-member preference
distributions map into group-level preferences. One of the key findings from this research is …

Social influence in consensus formation was examined using a notion of sociocognitive
network. Given the robustness of shared information in determining group decisions, the …

Although much of the research on small groups in social psychology has emphasized
cognitive, information-processing tasks (decision-making and problem solving), only …

This study examines two types of information commonly used by group-buying sites to
induce purchasing. The first study indicates the number of people who have bought a deal (" …

In this paper we examine the impact of technology and culture and their interaction on the
process and outcomes of group decision making. The conceptual foundation for this …

The exploratory study reported here attempts to identify if and how informal social groups
influence the brand preferences of their members. The results suggest, first, that consumers …

Purpose The paper reports the results of a four-nation study of the relationship between
collectivism and social influence in the consumer buying decision, between and within …