Autonomous cars are considered to be the next disruptive innovation that will affect
consumers. It can be expected that not only traditional automakers will enter this market (eg …

Consumer resistance is a major barrier to diffusing radical innovation into mainstream
markets. While recent studies have highlighted the influence that brands might have on …

In two representative Belgian samples, by means of an online survey, we investigate the
effect of self-brand personality differences on car brand evaluation, the evaluation of an eco …

The car-once everybody's dream and a key status symbol in most countries and cultures-has
been extensively questioned in the last decades and in the last few years particularly …

From driver assistance to fully-autonomous: examining consumer acceptance of autonomous
vehicle technologies | Emerald Insight Books and journals Case studies Expert Briefings Open …

Purpose This paper aims to explore how the ownership transfer from a highly industrialised
country to less industrialised countries influences consumers' brand perceptions …

Autonomous vehicles are expected to be commercialized within a few years, and
researchers have investigated various factors that influence their adoption. However, only a …

US car companies spent more than $50 billion on marketing in 2000--more than any other
US industry and upward of 200 percent of the total global net income of the top five …

Due to avoid environmental pollution, promoting new energy vehicles has become a
national strategic tool widely supported by national policies, and the trend of cross-border …

Rapid advances in the development of autonomous and alternative-fuel vehicles (AFVs) are
likely to transform the future of mobility and could bring benefits such as improved road …