This article examined the existing body of literature on transaction and relationship
marketing. The specific objectives were to develop a conceptual framework to establish the …

In recent times, Ghanaian banking environment has been keenly competitive and therefore
requires the banks to be more adept in their strategic approach to meet the growing …

International Islamic University, Pakistan Abstract-The purpose of this study is to provide an
insight into the impact of relationship marketing strategy on customer loyalty of retail bank …

The purpose of this article is to theoretically and empirically analyze relationship marketing
(RM), customer satisfaction, and customer loyalty from an Asian perspective. A field survey …

This study examines the impact of relationship marketing on customer satisfaction, using
undergraduate students in a private university, Oyo State Nigeria as a case study. The …

The purpose of this paper is to examine the interrelationship among the dimensions of
relationship marketing namely, trust, commitment, communication and conflict handling …

A questionnaire derived from previous studies and the relevant literature was completed by
220 bank customers in Malaysia. Multiple regression analysis assessed the impact on …

The study aims to investigate the impact of Relationship Marketing practices on customer
loyalty of bank customers in Bangladesh. The researchers have used loyalty as the …

The present competitive landscape in Ghana's banking industry has accentuated the need
for effective management of relationships as a customer retention strategy. The objective of …

This study centered on the effect of relationship marketing on customer retention in the
telecommunications industry. It was conducted to assess the effects of customer care …