This study discusses and explains behavioural and psychological factors influencing
decision-making under uncertainty, ie outcome of the decision is uncertain as in insurance …

Insurers tend to misunderstand the perceptions of the policyholders and inevitably lose
clients. In South Africa, very little research has investigated the perceptions and attitudes …

Individuals may have difficulty in determining whether or not to buy insurance against low‐
probability, high‐loss events. This ambivalence would cause preference uncertainty and …

The purpose of this paper is to provide an overview of psychological research on decision
making under risk, with an emphasis on insurance behavior. This research approach has …

Risk and uncertainty are critical to human decision-making. Yet our understanding of the
underlying traits that present the foundation of decision-making remains limited. The work …

ABSTRACT everal streams in literature try to explain and predict consumer behavior
towards risk reduction and, particularly, insurance. Individuals do not strictly follow economic …

Consumers attitudes are both an obstacle and an advantage in the decision proccess.
Choosing to discount or ignore consumers' attitudes of a particular product or service, while …

In this study we empirically estimated the role played by attitudes toward risk in insurance
decision-making. To this end, we used the Iowa Gambling Task coupled with skin …

This research aims to learn about the irrationality in Indonesian society when making
purchase decision related to life insurance. This irrationality caused by the multiple aspects …

This paper suggests incorporating affective considerations into decision making theory and
insurance decision in particular. I describe a decision maker with two internal accounts-the …