This study aims to address how (through which mechanisms) and when (under which
conditions) retailers' sustainability efforts translate into positive consumer responses …

Consumers want sustainability, but at what price? With growing demands for environmental
and social sustainability, retailers aim to understand how consumers might react to …

The lack of attention to sustainability, as a concept with multiple dimensions, has presented
a developmental gap in green marketing literature, sustainability, and marketing literature for …

Numerous studies have focused on how consumers evaluate the sustainability of products.
However, researchers need more understanding about how consumer values and …

Corporate social responsibility (CSR) research has focused often on the business returns of
corporate social initiatives but less on their possible social returns. We study an actual …

Given the increasingly grave environmental crisis, governments and organizations
frequently initiate sustainability interventions to encourage sustainable behavior in …

Companies engage in corporate social responsibility (CSR) in various domains. As the
current research establishes, consumers respond to these various domains in distinct ways …

Given the increasingly grave environmental crisis, governments and organizations
frequently initiate sustainability interventions to encourage sustainable behavior in …

In the face of marketplace polls that attest to the increasing influence of corporate social
responsibility (CSR) on consumers' purchase behavior, this article examines when, how …

The notion of sustainability has received increased attention among marketers, and in
theory. Though studies have discussed the crucial role of sustainable practices in shaping …