Consumers want sustainability, but at what price? With growing demands for environmental and social sustainability, retailers aim to understand how consumers might react to …
S Choi, A Ng - Journal of business ethics, 2011 - Springer
The lack of attention to sustainability, as a concept with multiple dimensions, has presented a developmental gap in green marketing literature, sustainability, and marketing literature for …
Numerous studies have focused on how consumers evaluate the sustainability of products. However, researchers need more understanding about how consumer values and …
Corporate social responsibility (CSR) research has focused often on the business returns of corporate social initiatives but less on their possible social returns. We study an actual …
Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in …
Companies engage in corporate social responsibility (CSR) in various domains. As the current research establishes, consumers respond to these various domains in distinct ways …
J Sandberg - Journal of Marketing, 2021 - wrap.warwick.ac.uk
Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in …
S Sen, CB Bhattacharya - Journal of marketing Research, 2001 - journals.sagepub.com
In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how …
The notion of sustainability has received increased attention among marketers, and in theory. Though studies have discussed the crucial role of sustainable practices in shaping …