This research aims to determine and analyze:(a) the effects of digital marketing activity
(DMAc), digital marketing capability (DMC), and Digital marketing asset (DMA),(b) the effects …

Digital marketing is basically promoting the brand of business products using all forms of
digital advertising mediums as a more interactive and informative alternative. This is in line …

Abstract [enter Abstract Body] Small Medium Enterprises (SME's); Usaha Kecil Menengah
(UKM) has a huge contribution in indonesia and asean economic. There is 96% micro …

Objective: This study examines the influence of digital marketing capability on Micro, Small,
and Medium Enterprises (MSMEs) performance and the role of environmental dynamism as …

The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …

The objective of this study is to investigate, through an empirical case study of Batik MSMEs
in Semarang City, how competitive advantage functions as a mediator between digital …

This research analyzes the effect of digital marketing, digital orientation, marketing
capabilities, and information technology capabilities on marketing performance of …

Public enterprises and small and medium enterprises (SMEs) have similar goals in the eyes
of the state. SMEs that get government or public bodies funding can make it a public …

Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia's
economy. In order to grow, MSMEs need the capability to conduct marketing in the digital …

This study aimed to determine the influence of Digital Marketing on Competitive Advantage
and MSME Performance. The research employed a Quantitative Method utilizing SPSS and …