The research investigates the effect of top management risk taking on organizational
strategic orientations and their effects on new product development (NPD) performance. By …

This research investigates relationships among organizational strategic orientations,
namely, entrepreneurial, technological, and proactive market orientations and their effects …

Drawing on the contingency view of strategic alignment and existing risk management
paradigms, a cross-sectional study was conducted to investigate how strategic product …

Although top managers' direct influence on new product development (NPD) projects may
not be evident, managers frame the conditions surrounding such projects by determining the …

This research examines the impact of New Product Development (NPD) strategy
development proficiency on new product market success. We obtained data from firms in …

Although prior research has examined the linkage between strategic orientation and new
product performance, existing empirical evidence suggests exploration of the effects of a …

The objective of the present study is to advance the understanding of the role of the strategic
orientation of the firm for successful new product development (NPD), in the context of …

The high product failure rate has been a major concern for businesses for decades. It has
become extremely important for companies to understand the critical determinants of new …

This paper aims at proposing, and empirically examining, a new model for studying the
effect of market orientation over new product performance. While most available research …

The purpose of the present study is to investigate the impact of the organization's strategic
orientation on the financial performance of new product development. This study examined …