The purpose of this study was to examine how communication executives and managers
evaluate social media engagement and how they cultivate as well as measure social media …

Purpose–The purpose of this paper is to provide a rationale and framework for examining
stakeholder reactions to crisis communication messages in various social media channels …

Given the increasingly important roles social media play during disasters and the apparent
disparity in organizations' and publics' expectations, it is essential to understand what is …

Despite the promise of social media to engender dialogue, the common approach to
studying social media may prioritize monologue, whereby research considers the strategies …

The ability to manage a multitude of stakeholder relations has long been considered
important for effective organizational crisis management. With stakeholder communication …

Social media are increasingly changing the way public relations practitioners communicate
and do their jobs. Scholars have begun to explore public relations practitioners' general …

Through a quantitative content analysis, this study reveals how 13 organizations differently
framed the 2009 H1N1 flu pandemic crisis via their traditional (n= 211) and social media (n …

Publics increasingly use social media during crises and, consequently, crisis communication
professionals need to understand how to strategically optimize these tools. Despite this …

Governments' use of social media during all phases of emergency management, especially
during disasters, has increased dramatically in the past 20 years. Yet, implementation at the …

Using survey data collected from more than 300 local government officials from
municipalities across the United States, this study examines social media use in a relatively …