Modern society is becoming increasingly aware of the necessity to behave in a sustainable
manner which resulted in higher expectations towards sustainable practices of businesses …

The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

The contemporary marketer is a mixer of ingredients one who blends some variables to offer
customer satisfaction in an environmentally friendly way. These variables, traditionally …

The generalized objective of this research paper is to critical evaluation of marketing mix in
context of 21st contrary applies particularly to the marketing perspective. This research …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …

The study aims to explore the effect of marketing 5.0 on marketing performance. Marketing
5.0 was conceptualized using three dimensions: predictive marketing, contextual marketing …

Marketing mix is the most fundamental concept of marketing which is a set of controllable
marketing tools that a company uses to create a desired response in the targeted market …

This study examines the international marketing mix done by the McDonald's in two different
important markets. The objective is to analyze and understand the similarities and …

Marketing mix has been the cornerstone of the discipline and dominating marketing early
thought. This concept has been the focal point in the development of conventional …

This paper intends to analyse and compare the SAVE (Solutions, Access, Value and
Education) model of marketing mix with its predecessors. The main objective is to draw lines …