Purpose: In the last two decades, the internet has altered the way that people purchase,
supporting the growth of ecommerce sites and the move from traditional retail to online …

Virtual Reality has melded nicely with conventional lifestyles as technology has advanced.
Virtual reality is a growing market in India. This study clarifies the virtual reality market …

Purpose: Today's retailers are integrating new VR technology into their new marketing
strategies. Thus, this research aims to understand the role of virtual experiences in the …

An innovative technology application that creates textures of real store shopping experience
may generate a rapid momentum in the e-retailing sector. In virtual reality (VR) stores …

Abstract With technological advancement, Virtual Reality (VR) significantly impacts various
industrial sectors, including education, medicine, gaming, and tourism. In particular, the idea …

Technologies for creating immersive and engaging customer experiences using virtual
reality (VR) have emerged as a potential new sector in marketing. This study report offers a …

Aim and Objectives: This research aimed to examine the significance of virtual reality in
marketing. This study's first objective was to determine virtual reality's importance and role in …

The development of virtual reality (VR), together with other technological innovations will
shape the future of e-retailing. This research studies the effectiveness of different VR formats …

The use of virtual reality (VR) technology is growing in popularity and being utilized in
various industries, but not including online retail. Reality shows that VR really has created …

Companies have explored various forms of virtual reality (VR) shopping, yet what is known
about the user adoption behavior of VR apps is minimal and research into VR shopping from …