Close relationships with selected suppliers can enable manufacturers to reduce costs,
improve quality and enhance new product development. Although the advantages of close …

Purpose–Effective management of suppliers is one of the ways manufacturing companies
can improve their performance. Typically, it has been argued in the literature that close …

Purpose–To examine the conditions under which the proposed benefits of collaboration
between a firm and its suppliers will occur. Design/methodology/approach–This paper …

Firms are building collaborative relationships with their supply chain partners in order to
achieve efficiencies, flexibility, and sustainable competitive advantage. However, it is …

Purpose–This paper aims to increase the understanding of social and technical factors
contributing to successful supplier‐retailer collaboration. The objective is to identify the …

Over the past several years, there has been a significant shift in the way many organizations
approach buyer‐seller relationships. Recent years have seen an increased interest and …

Interfirm marketing relationships are becoming increasingly popular. Marketers are
interested in retaining profitable customers and to some extent in involving these customers …

Purchasers have used a variety of tools to help improve the performance of their suppliers'
processes and products. Results of two large-scale surveys that compare buyer and supplier …

There is evidence that relationships are very important in effective marketing strategies. This
article focuses on the relationship that firms need to develop with their suppliers. We …

The relationships between buyers and suppliers have received considerable attention in
recent years. Traditionally, buyer‐supplier relationships were considered as adversarial …