Small and medium enterprises in Kenya are shrinking rapidly. Competition is stiff within the
small and medium enterprises and product performance has not been effective compared to …

Marketing is generally considered as the process by which companies create value for
customers and build strong customer relationships in order to capture value from customers …

Marketing strategies constitute one of the key functional strategies that Small and Medium
Enterprises (SMEs) adopt to enhance performance. Organizations including Small and …

Research has been undertaken about small, medium and micro enterprises in Kenya.
Although there are numerous articles and a lot of previous research surveys about small …

Small and Medium Enterprises like other large enterprises have increasingly used various
marketing strategies in their operation. This study sought to find out the effects of marketing …

Micro and Small Enterprises play an important economic role in Kenya. Despite the
significant role played by Micro and Small Enterprises (MSEs) in Kenya's national …

The study was designed to examine the effect of Marketing Strategy on Performance of
Small Scale Business in Maiduguri, Borno State, Nigeria. The objectives of the study are to …

The marketing concept of building an organization around the profitable satisfaction of
customer needs has helped firms to achieve success in high-growth, moderately competitive …

This study investigated the impact of marketing practices on organizational performance of
small business enterprises (SBEs) in Lagos State, Nigeria. The purpose of the study is to …

This research paper investigates the impact of marketing strategy on business performance
with special reference to the selected SMEs in Oluyole local government area Ibadan …