This study explores the antecedents of work-related social-media use. To date the role of
employees in organizational sense giving through work-related social-media use remains …

Organizations from government departments and corporations to small businesses are
increasingly adopting social media for strategic corporate and organizational …

Purpose–This paper aims to investigate what activities allow the firm to efficiently and
effectively integrate social media into its strategic marketing activities. Design/methodology …

This research sought to explore the implications of social media for organisations' business
functions, to help inform organisational approaches to challenges presented by social …

Purpose This paper aims to develop a richer, more complete understanding of how firms
define and consider customer engagement on social networks. The research builds from the …

Socializing new employees into the organization and building higher levels of
organizational commitment poses a challenge to organizations of different sizes. Social …

Employee engagement and corporate social responsibility (CSR) are two important issues
attracting an increasing amount of attention from both business communication researchers …

Social media offers an exciting new area for our discipline to produce research and
pedagogy that is in high demand by students, industry constituents, and other disciplines …

Purpose–The purpose of this paper is to examine how Fortune 100 companies are using
Facebook (FB) in terms of employing corporate ability (CA), corporate social responsibility …

How to implement social technology in business, spur collaborative innovation and drive
winning programs to improve products, services, and long-term profits and growth. The road …