J Macnamara, A Zerfass - International journal of strategic …, 2012 - Taylor & Francis
Organizations from government departments and corporations to small businesses are increasingly adopting social media for strategic corporate and organizational …
Y Choi, A Thoeni - European Business Review, 2016 - emerald.com
Purpose–This paper aims to investigate what activities allow the firm to efficiently and effectively integrate social media into its strategic marketing activities. Design/methodology …
L Carim, C Warwick - Public relations review, 2013 - Elsevier
This research sought to explore the implications of social media for organisations' business functions, to help inform organisational approaches to challenges presented by social …
Purpose This paper aims to develop a richer, more complete understanding of how firms define and consider customer engagement on social networks. The research builds from the …
Socializing new employees into the organization and building higher levels of organizational commitment poses a challenge to organizations of different sizes. Social …
H Jiang, Y Luo - International Journal of Business …, 2024 - journals.sagepub.com
Employee engagement and corporate social responsibility (CSR) are two important issues attracting an increasing amount of attention from both business communication researchers …
MJ Meredith - Business Communication Quarterly, 2012 - journals.sagepub.com
Social media offers an exciting new area for our discipline to produce research and pedagogy that is in high demand by students, industry constituents, and other disciplines …
Purpose–The purpose of this paper is to examine how Fortune 100 companies are using Facebook (FB) in terms of employing corporate ability (CA), corporate social responsibility …
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road …