The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …

McCarthy′ s 4Ps mix has increasingly come under attack with the result that different
marketing mixes have been put forward for different marketing contexts. Contends that the …

Marketing mix is the most fundamental concept of marketing which is a set of controllable
marketing tools that a company uses to create a desired response in the targeted market …

Marketing is viewed by AMA's new definition as being the management of the marketing mix.
However, the presently popular paradigm of the mix (the Four Ps) may not be adequate to …

Marketing mix has under gone a sea change in last few decades. Every stake holder
involved in the marketing process looks for 'Value'. The customer enters in the marketing …

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the
evolution of marketing theory: from the marketing concept, through relationship marketing, to …

McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …

The Marketing Mix comprises of four decisions which should be considered before
launching a product. Firms should plan targeted approach on these four different …

Theories into marketing form an important and fascinating topic. Theoretical discussion on
marketing is especially challenging as it is often difficult to distinguish between marketing …