This study aims to understand people's preferences concerning five different extrinsic
characteristics of wine and among them organic production. Consumers' preferences were …

Wine consumption has, over the years, assumed an important cultural and social value
which might be considered 'hedonistic'. The evocativeness of wines lies in its recalling its …

Several studies have been conducted on organic wine consumption, but no specific study
has yet fully explored how the set of attributes explored by existing research affects the …

Purpose The purpose of this paper is to investigate preferences for wine made from hand-
harvested grapes, and the interactive effect between this attribute and organic certification …

Purpose–Within a competing global food market marketing strategies become ever more
important; in Italy an important marketing strategy in the wine sector focuses on the so …

In light of low and stagnating market shares of organic wine, there is an ongoing debate
about growth potential for organic wine. A recent study revealed that even consumers of …

Purpose The scenario of clean wines is rather articulated, and many consumers perceive
diverse types of wines as a homogeneous category, not actually related with the true …

Purpose–This article aims to analyse various wine differentiation strategies (price, origin,
type and production system) to counteract the commercial success of new wine producers …

Purpose The aim of this study is to understand which wine quality characteristics,
consumers' attitudes and socio-demographic characteristics affect the consumers' …

This study examines consumer preferences about wine attributes. A choice experiment has
been carried out on 444 wine buyers in North-Eastern Italy, simulating the choice of a wine …