MarTech & SalesTech Vol. 14, No. 2, 2022 NIM Marketing Intelligence Review 11—doi
10.2478/nimmir-2022-0011 because the consumer's behavior indicated an interest in the …

Do you have a reasonably successful business? Or do you have a side business and
looking to move up a gear? How do you automate your tasks to get to the next level? This …

The purpose of this chapter is to leverage the role of artificial intelligence (AI) as a key
technology in retail marketing, improving customer experience and, in turn, driving sales to …

The marketing industry is being disrupted right before of our eyes, and the new
technological revolution will transform our world. Artificial intelligence is set to change …

The term ''Marketing automation''was first introduced by John DC Little in his presentation at
the 5th Invitational Choice Symposium UC Berkeley 2001 (Little 2001) and refers to the …

It cannot be denied that the world is rapidly shifted to a digital era. People are consuming
more digital content on a daily basis by spending more time online. The digital tools and …

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the
economy, yet many marketers struggle to understand what it is and how to apply it in their …

The application of Artificial intelligence (AI) in marketing is in order to continuously follow
and predict the next purchasing decisions of the target consumers and to improve their …

During the past decades, technology continuously improved and developed new strategies
for all existing industries, thus it built a huge product offer that could confuse customers …

The marketing industry utilizes technology in every way to accomplish their goal of creating
connections with their customers. In this chapter, readers will experience what marketing is …