Marketing strategies may benefit from AI's enhancements, and the technology can also be
used to generate and distribute value to consumers in novel ways. For instance, by …

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While
interest levels regarding its applications in marketing have not yet translated into …

Artificial intelligence (AI) and marketing are known necessities, and in the past 10 years,
their popularity has increased. Businesses have expressed a lot of interest in the …

Artificial intelligence (AI) is a rapidly growing subject of study, industry, and technology.
While interest in AI's marketing applications has yet to convert into mainstream adoption, AI …

This chapter explores how AI is transforming marketing strategies, customer segmentation,
personalized advertising, and customer relationship management (CRM). Additionally, it …

It is important to implement artificial intelligence (AI) because it can simplify and solve
complex problems faster than humans. Because AI learns about people and their behavior …

Artificial intelligence (AI) is accelerating rapidly, with potential applications being
demonstrated across various fields such as business, education, healthcare etc., AI is …

This scholarly article explores the profound impact of artificial intelligence (AI) on marketing
strategies in the contemporary business landscape. Drawing on a synthesis of academic …

Artificial intelligence (AI) is considered one of the most disruptive technologies that have
transformed the ways businesses operate. AI-based solutions in various areas including …

This chapter explores the profound influence of artificial intelligence (AI) on advertising,
covering its historical context, current trends, and future implications. Initially, advertising …