EXECUTIVE SUMMARY Business Must Adopt A Measurement Framework For Success. The
rapid evolution of the web and digital media over the past decade illustrates that we operate …

This article provides an overview of social media analytics for managers that seek to utilize
the practice for social media intelligence. Currently, managers are challenged to analyze an …

As social media takes root in our society, more University instructors are incorporating
platforms like Twitter into their classroom. However, few of the current Learning Analytics …

ver the past decade, the Internet has created new channels and enormous opportunities for
companies to reach customers, advertise products and transact business. In this well …

Modern digital and social media formats have revolutionized marketing measurement,
producing an abundance of data, meaningful metrics, new tools, and methodologies. This …

In just a short period of time, social media have altered many aspects of our daily lives, from
how we form and maintain social relationships to how we discover, access and share …

While the data from social media platforms are abundant, social media has primarily been
viewed as a channel through which marketers can reach consumers. While its use as a …

Social media affects various aspects of daily life and could assist individuals, in
differentiating their romantic, professional and, creative needs. In this chapter, the …

Social network analysis (SNA) was used to measure the effectiveness of a classroom social
media campaign to raise milk donations for a local group of food pantries. The NodeXL …

Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …