132 Journal of Marketing Education 37 (3) article by West, Moore, and Barry,“Beyond the
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Today, businesses are utilizing social media as part of their strategy for communicating with
and understanding the behaviors of their consumers. The widespread public use of social …

Transform Raw Social Media Data into Real Competitive Advantage There's real competitive
advantage buried in today's deluge of social media data. If you know how to analyze it, you …

Harness the power of social media to predict customer behavior and improve sales Social
media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are …

This book shows you how to use social media analytics to optimize your business
performance. The tools discussed will prepare you to create and implement an effective …

Social Media Action Analytics collects, analyses, and interprets actions performed by social
media users, including likes, comments, dislikes, mentions, shares, and endorsements …

Social media have transformed the traditional marketing communication, resulting in
companies evolving their customer approach and integrating social media into their …

The adoption of social media marketing by organizations for branding, marketing
communications, and customer relationship marketing creates a need for a new course in …