The World Wide Web (WWW) has witnessed a plethora of changes in the last decade. The
new-age business enterprises also have realized the potency of clubbing the decisions with …

Social networking has emerged as a predominant form of communication and human
interaction. Businesses have also adopted social networks as a means for interacting with …

The popularity of social media among students and practitioners has encouraged marketing
educators to find ways to incorporate social media into their classrooms. We offer results …

Students nowadays talk about their college life in various online social media platforms such
as Twitter, Facebook, and many blogs and forums. Public discourse on these social media …

Using the example of a major event, this case study shows how social media analytics can
be used for real-time assessment and issue identification. We introduce a method of using …

Abstract In March 2022, Google announced that their flagship Universal Analytics (UA)
platform would stop processing new website sessions on July 1, 2023 (Ketchum). Even …

Social media is unarguably one of the wealthiest sources of information. The opinions
shared on social platform have an immense influence towards the brands equity. Social …

Organizations today increasingly rely on social media to answer questions about their
business: What do our customers think about us? What do they say about our competitors …

Social media has revolutionized the way businesses interact with consumers, providing an
unprecedented opportunity for marketers to connect with their target audience on a personal …

ABSTRACT A large amount of user-generated content is now freely available on social
media sites. To increase their competitive advantage, companies need to monitor and …