Purpose Few academic studies specifically investigate how businesses can use social
media to innovate customer loyalty programs. The purpose of this paper is to present an in …

ABSTRACT A large amount of user-generated content is now freely available on social
media sites. To increase their competitive advantage, companies need to monitor and …

Big data analytics takes raw, real-time data and uses it to predict trends. Successful use of
this data can have a powerful impact on a business's effectiveness and ultimately their …

This paper discusses a newly developed class project to aid students in their social media
knowledge and experience." The Klout Challenge" uses a social media influence metric …

Consumers already engage proactively in influencing brand narratives through their
comments, reviews, and shared content. The inherent vitality of social media may …

This book shows you how to use social media analytics to optimize your business
performance. The tools discussed will prepare you to create and implement an effective …

Social media analytics is an emerging discipline that involves collecting data and
information from social media sites and formulate measurement techniques for deriving …

Social media measurement is quite immature, just as Web analytics was back in the mid-
1990s. It will evolve quickly as marketers attempt different approaches and hold enterprise …

A growing number of colleges and universities are using social media as an integral
component of their marketing strategy, because they realize marketing is not a marketer-led …

The expression “big data” is ubiquitous in the business world today, but few undergraduate
business students have the opportunity to gain practical experience with how new business …