CC Childers - Journal of Advertising Education, 2022 - journals.sagepub.com
The increased emphasis on targeting audiences via digital and social media channels necessitates the updating of traditional advertising curriculum. Academic courses …
G Wilkes, J Hodson - IEEE International Professonal …, 2013 - ieeexplore.ieee.org
In classrooms where social media is used as a teaching tool, there have been innovations in the development of personal learning environments over recent years. However, most …
F Maulana, L Hertati, A Asharie - International Journal of Social Science …, 2023 - ijsscs.com
Pempek Akwet is a food sector MSME located in 26 Ilir, Palembang. which has been around for approximately 7 to 8 years. As the name implies, Pempek Akwet provides a variety of …
ES Kinsky - Journal of Advertising Education, 2015 - journals.sagepub.com
The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in …
Social media (or social networks) is ubiquitous, many people have accounts in social media websites, such as Facebook, Twitter, LinkedIn, MySpace, or Snapchat. Corresponding to this …
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between …
E Bolat, H O'Sullivan - Journal of Marketing Management, 2017 - Taylor & Francis
The social media landscape creates opportunities for higher education institutions (HEIs) to amplify psychological engagement with students and to increase influence impressions by …
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media …
CL Bernardi, N Alhamdan - Journal of Philanthropy and Marketing, 2022 - dspace.stir.ac.uk
Social media listening and monitoring of user-generated content (UGC) in commercial marketing is central to measuring social media users' perceptions of a brand or company …