Social media activity generates a significant volume of data that, when analysed effectively,
can provide valuable insights for digital marketers regarding their strategic performance and …

The increased emphasis on targeting audiences via digital and social media channels
necessitates the updating of traditional advertising curriculum. Academic courses …

In classrooms where social media is used as a teaching tool, there have been innovations in
the development of personal learning environments over recent years. However, most …

Pempek Akwet is a food sector MSME located in 26 Ilir, Palembang. which has been around
for approximately 7 to 8 years. As the name implies, Pempek Akwet provides a variety of …

The need for hands-on learning in advertising education has been expressed for decades.
With the increasing push toward live tweeting by brands, more attention needs to be given in …

Social media (or social networks) is ubiquitous, many people have accounts in social media
websites, such as Facebook, Twitter, LinkedIn, MySpace, or Snapchat. Corresponding to this …

The modern business landscape demands that organizations maintain an online presence
to network with their customers and investors. Therefore, understanding the link between …

The social media landscape creates opportunities for higher education institutions (HEIs) to
amplify psychological engagement with students and to increase influence impressions by …

One of the top marketing challenges that marketing managers and executives face today is
to better understand social media and its promise as a marketing platform. The social media …

Social media listening and monitoring of user-generated content (UGC) in commercial
marketing is central to measuring social media users' perceptions of a brand or company …