As social media continue to gain in popularity, marketers are searching for a firm foundation on which to base their strategic decisions regarding how to employ social media to engage …
All sort of businesses and organizations are now online, and they leave a trail of data on social media sites, blogs and portals, messages of all types, and lots of traces on search …
The age of big data drives the need for emerging technologies to enable scalable analytics on massive, rapidly generated, and varied data. It requires “data scientists” with deep …
S Buckley, M Ettl, P Jain, R Luss… - IBM Journal of …, 2014 - ieeexplore.ieee.org
Companies in various industries, including travel, hospitality, and retail, increasingly focus on improving customer relationships and customer loyalty. In this paper, we propose a new …
D Stodder - TDWI Best Practice, 2012 - citia.co.uk
TDWI Best Practices Report: Customer Analytics in the Age of Social Media Page 1 CUSTOMER ANALYTICS IN THE AGE OF SOCIAL MEDIA THIRD QUARTER 2012 By David Stodder TDWI …
T Laird-Magee - Journal of Advertising Education, 2013 - journals.sagepub.com
Applying the adage,“The best way to learn is to teach,” this case study shows how a wiki can be used by undergraduate marketing student teams to become classroom 'experts' in one …
Z Shen - The Palgrave handbook of interactive marketing, 2023 - Springer
Customer-brand engagement is considered to be an important perspective in interactive marketing. However, there has been limited analysis of social media itself as a determinant …