[引用][C] Applications of business intelligence and analytics in social media marketing
Applications of business intelligence and analytics in social media marketing | International
Journal of Information Management: The Journal for Information Professionals skip to main …
Journal of Information Management: The Journal for Information Professionals skip to main …
Toward a deeper understanding of social media
DL Hoffman, TP Novak - Journal of Interactive Marketing, 2012 - journals.sagepub.com
As social media continue to gain in popularity, marketers are searching for a firm foundation
on which to base their strategic decisions regarding how to employ social media to engage …
on which to base their strategic decisions regarding how to employ social media to engage …
Thick data: A new qualitative analytics for identifying customer insights
J Fiaidhi, S Mohammed - IT Professional, 2019 - ieeexplore.ieee.org
All sort of businesses and organizations are now online, and they leave a trail of data on
social media sites, blogs and portals, messages of all types, and lots of traces on search …
social media sites, blogs and portals, messages of all types, and lots of traces on search …
Incorporating big data tools for social media analytics in a business analytics course
The age of big data drives the need for emerging technologies to enable scalable analytics
on massive, rapidly generated, and varied data. It requires “data scientists” with deep …
on massive, rapidly generated, and varied data. It requires “data scientists” with deep …
Social media and customer behavior analytics for personalized customer engagements
Companies in various industries, including travel, hospitality, and retail, increasingly focus
on improving customer relationships and customer loyalty. In this paper, we propose a new …
on improving customer relationships and customer loyalty. In this paper, we propose a new …
[PDF][PDF] Customer analytics in the age of social media
D Stodder - TDWI Best Practice, 2012 - citia.co.uk
TDWI Best Practices Report: Customer Analytics in the Age of Social Media Page 1 CUSTOMER
ANALYTICS IN THE AGE OF SOCIAL MEDIA THIRD QUARTER 2012 By David Stodder TDWI …
ANALYTICS IN THE AGE OF SOCIAL MEDIA THIRD QUARTER 2012 By David Stodder TDWI …
Teams build a wiki to teach each other four social media platforms
T Laird-Magee - Journal of Advertising Education, 2013 - journals.sagepub.com
Applying the adage,“The best way to learn is to teach,” this case study shows how a wiki can
be used by undergraduate marketing student teams to become classroom 'experts' in one …
be used by undergraduate marketing student teams to become classroom 'experts' in one …
Modeling social media use: Bridging the communication gap in higher education
M Kalamas, T Mitchell, D Lester - Journal of Advertising …, 2009 - journals.sagepub.com
Blogger, del. icio. us, Digg, Facebook, Flickr, Furl, Justin. tv, LinkedIn, MySpace, Ning,
Second Life, SimCity, StumbleUpon, Technorati, Twitter, Wikipedia, World of Warcraft …
Second Life, SimCity, StumbleUpon, Technorati, Twitter, Wikipedia, World of Warcraft …
The platform revolution in interactive marketing: increasing customer-brand engagement on social media platforms
Z Shen - The Palgrave handbook of interactive marketing, 2023 - Springer
Customer-brand engagement is considered to be an important perspective in interactive
marketing. However, there has been limited analysis of social media itself as a determinant …
marketing. However, there has been limited analysis of social media itself as a determinant …