[图书][B] Handbook of research on consumer behavior change and data analytics in the socio-digital era
P Keikhosrokiani - 2022 - books.google.com
The emergence of new technologies within the industrial revolution has transformed
businesses to a new socio-digital era. In this new era, businesses are concerned with …
businesses to a new socio-digital era. In this new era, businesses are concerned with …
Modeling social media use: Bridging the communication gap in higher education
M Kalamas, T Mitchell, D Lester - Journal of Advertising …, 2009 - journals.sagepub.com
Blogger, del. icio. us, Digg, Facebook, Flickr, Furl, Justin. tv, LinkedIn, MySpace, Ning,
Second Life, SimCity, StumbleUpon, Technorati, Twitter, Wikipedia, World of Warcraft …
Second Life, SimCity, StumbleUpon, Technorati, Twitter, Wikipedia, World of Warcraft …
Social and web analytics: An analytical case study on Twitter data
There are many fascinating headings that can be investigated. Newspapers, blogs, articles
print a lot of content and depict a lot about a person's positive and negative aspects. In this …
print a lot of content and depict a lot about a person's positive and negative aspects. In this …
Social media takeover: Using experiential learning to teach social media marketing
The opportunities in social media management and digital marketing strategy continue to
expand as the profession evolves. Social media has become central for communication …
expand as the profession evolves. Social media has become central for communication …
[图书][B] ROI of Social Media: How to improve the return on your social marketing investment
G Powell, S Groves, J Dimos - 2011 - books.google.com
How to Improve the Return on Your Social Marketing Investment This book more than
adequately covers this increasingly important topic, as social media begins to take its rightful …
adequately covers this increasingly important topic, as social media begins to take its rightful …
Social media metrics, tools & analytics
O Killekar, H Shah, A Kolge - PRIMA, 2013 - search.proquest.com
In recent years the use of Social Media has increased to hundreds of millions of users all
around the world who are participating in the" Social computing revolution" by using social …
around the world who are participating in the" Social computing revolution" by using social …
The BuzzFeed marketing challenge: An integrative social media experience
SW Cowley - Marketing Education Review, 2017 - Taylor & Francis
This article presents the BuzzFeed Marketing Challenge, which helps students gain
integrative real-world marketing experience by selecting a target market, then creating …
integrative real-world marketing experience by selecting a target market, then creating …
Gaining competitive intelligence from social media data
Purpose–Social media analytics uses data mining platforms, tools and analytics techniques
to collect, monitor and analyze massive amounts of social media data to extract useful …
to collect, monitor and analyze massive amounts of social media data to extract useful …