One of the most significant developments in the domain of mar keti ng in recent years
involves the proliferation of user-generated content, particularly online social media. Social …

Previous studies in the literature have shown that Digital Marketing (DM) can be a factor
influencing competitiveness and the performance of marketing actions so that a company …

How to implement social technology in business, spur collaborative innovation and drive
winning programs to improve products, services, and long-term profits and growth. The road …

This paper describes the use of three separate community-sharing tools in the classroom
over time to teach a marketing technology class at a large Midwestern University and a class …

Evidently, online voice of customers (VoC) expressed in social media has emerged as
quality data for researchers who are willing to conduct customer-driven business …

Purpose Line sticker, a social media, it allows users to exchange multimedia files and
engage in one-to-one and one-to-many communication with text, pictures, animation and …

This research is based on two studies that focus on teaching students how to integrate and
assess social networking tools in marketing communications. Study 1 examines how …

Marketers are using social media as a way to promote their brands and build consumer
relationships. Research has shown that brand relationships can provide consumers with …

Social Media not only present advertisers with new and interactive ways to connect with
customers but they are quickly becoming a fixture of the modern college/university class …